'Between 1967 and 1969, the ''New Society’s'' deputy editor () Paul Barker developed a deliberately controversial project for the magazine involving Banham, Cedric Price, and Peter Hall. In 1967, Barker ran excerpts from Herbert Gans’s ''The Levittowners: Ways of Life and Poetics in a New Suburban Community'', which he saw "as a corrective to the usual we-know-best snobberies about suburbia." At roughly the same time, Barker and Hall "floated this maverick thought: could things be any worse if there was no planning at all?" Barker elaborates: "We were especially concerned at the attempt to impose aesthetic choices on people who might have very different choices of their own. Why not, we wondered, suggest an experiment in getting along without planning and seeing what emerged?" The project, titled "Non-Plan: An Experiment in Freedom", Barker notes, "was strongly influenced by Banham’s essays in the magazine". For the special issue, which would be published on 20 March 1969, Barker recalls, "We wanted to startle people by offending against the deepest taboos. This would drive our point home." To this end Hall, Banham, and Price each took a section of the revered British countryside and imagined it blanketed with a low-density sprawl driven by automobility. According to Barker the reaction was a "mixture of deep outrage and stunned silence."
Images of neon signs—the 'imageability' so important to Banham’s idea of une architecture autre—that would mark the commercial structures of non-plan punctuated the issue. In Banham’s contribution, "Spontaneity and Space", he suggested that "the monuments of our century that have spontaneity and vitality are found not in the old cities, but in the American West. There, in the desert and the Pacific states, creations like Fremont Street in Las Vegas or Sunset Strip in Beverly Hills represent the living architecture of our age. As Tom Wolfe points out in his brilliant essay on Las Vegas, they achieve their quality by replacing buildings by signs." '
from Kazys Varnelis, (Psychogeography and the End of Planning . Reyner Banham’s Los Angeles. The Architecture of Four Ecologies ) in Pat Morton, (ed), ''Pop Culture and Postwar American Taste'', (London: Blackwell, forthcoming 2006)